4.9★
AI-InfusedAI Powered Digital Marketing Online Course
9 MonthsOnline
Next batch 16 Nov 2026
Free LMS · 1 yrPlacement supportNo-cost EMI
New ArrivalAI-InfusedDigital Marketing Pro
Performance Marketing Online Course
The Performance Marketing Online Course by Brillica Services is a 6-month live online program with 3 months of practical training and a 3-month remote internship. Learn Google Ads, Meta Ads, Performance Max, GA4, Google Tag Manager, conversion tracking, landing pages and AI tools for ads from anywhere in India, run live campaigns, and get placement assistance to start your career as a PPC or performance marketing executive.
Duration6 Months
ModeOnline
Next batch16 Nov 2026
PaymentNo-cost EMI
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Highest package offered ₹15 LPA4.8★Google rating4.9★Justdial rating20,000+ learners trained2,000+ placed
Program highlights
Build Industry-Ready Skills with Practical Training
6 Months3 months training + 3 months remote internship
Live OnlineLearn from anywhere in India
1 yearFree BrillicaNext LMS access
15PDP & interview sessions
100%Placement assistance
0%No-cost EMI available
AI-Infused Courses
Build industry-relevant skills with modern AI tools and technologies integrated into your learning experience.
Free LMS for 1 Year
Access class recordings, study notes, quizzes, assignments, and projects on BrillicaNext for 12 months to support continuous learning.
BrillicaNext Mobile App
Stay connected to your learning journey with convenient mobile access to course resources on Android and iOS.
Placement Support
Prepare for career opportunities with resume building, LinkedIn profile guidance, mock interviews, and placement assistance.
No-Cost EMI
Make your learning journey more accessible with convenient monthly instalments through available EMI options, subject to applicable terms.
Curriculum
Explore the Course Curriculum
- What performance marketing is and how it differs from brand marketing
- Paid media ecosystem: search, social, display, video
- Key metrics: CPC, CPM, CTR, CPL, CPA, ROAS, CAC, LTV
- Marketing funnel: TOFU, MOFU, BOFU
- Media planning basics
- Audience and buyer persona research
- Offer creation and value proposition
- Lead generation vs sales funnels
- Ad copywriting frameworks (AIDA, PAS)
- Creative strategy for ads
- Landing page structure and must-have elements
- Building landing pages with no-code tools
- Lead forms and thank-you pages
- Page speed and mobile experience
- A/B testing and CRO basics
- GA4 property setup
- Events and key events (conversions)
- Audiences for remarketing
- Attribution and traffic source reports
- Exploration reports
- Tags, triggers and variables
- Google Ads conversion tracking and enhanced conversions
- Meta Pixel and Conversions API
- UTM parameters and campaign tagging
- Form, call and WhatsApp click tracking
- Account and campaign structure
- Keyword research and match types
- Negative keywords and search-term analysis
- Responsive search ads and assets
- Quality Score, Ad Rank and bidding strategies
- Display campaigns and audience targeting
- YouTube video ad formats
- Demand Gen campaigns
- Remarketing audiences
- Creative best practices for visual ads
- Google Merchant Center setup
- Product feed basics
- Shopping campaigns
- Performance Max asset groups and audience signals
- Measuring and optimising PMax
- Business Manager, ad account and Page setup
- Campaign objectives and structure
- Audiences: custom, lookalike and Advantage+
- Lead form ads and click-to-WhatsApp ads
- Ad creatives, placements and budgets
- Creative and audience testing
- CBO vs ABO budget strategies
- Retargeting funnels
- Reading Ads Manager reports
- Scaling winning campaigns and fixing creative fatigue
- LinkedIn Campaign Manager
- B2B lead generation ads
- Introduction to marketplace ads
- Choosing the right platform for a business
- AI tools for ad copy and creative ideas
- Prompting ChatGPT and Gemini for campaign planning
- Google Ads and Meta AI features (Smart Bidding, Advantage+)
- Automated rules and alerts
- AI-assisted report analysis
- KPIs for lead gen and e-commerce
- Looker Studio dashboards
- Excel and Google Sheets reports
- Weekly and monthly client reporting
- Media plans and budget allocation
- Forecasting results
- Client communication and proposals
- Agency workflow
- Starting as a freelance ads consultant
- Work on real campaigns during a 3-month internship
- Build a portfolio of live campaign results
- Google Ads certification preparation
- Meta certification preparation
- Placement assistance with resume and interview preparation
Tools & technologies
Master Industry Tools Through Hands-On Practice
Google Ads
Google Analytics 4
Semrush
Google Merchant Center
LinkedIn
Looker Studio
Meta Ads Manager
Google Tag Manager
Canva
Gen AIProjects
Build Real Projects. Showcase Your Skills
Project 01
Lead Generation Campaign for a Local Business
Plan and run a Google Search and Meta lead-form campaign for a local business, from keywords and audiences to cost-per-lead reporting.
Project 02
E-commerce Shopping & Performance Max Campaign
Set up a Merchant Center feed and build Shopping and Performance Max campaigns focused on ROAS.
Project 03
Click-to-WhatsApp Meta Ads Campaign
Create a Facebook and Instagram campaign that drives WhatsApp enquiries, with creative testing and retargeting.
Project 04
GA4 & GTM Tracking Setup
Install GA4, Google Tag Manager, Meta Pixel and conversion tracking on a website and verify every lead and call event.
Project 05
Performance Report Dashboard
Build a Looker Studio dashboard that combines Google Ads, Meta Ads and GA4 data into a monthly client report.
Certification
Earn an industry-recognised certificate
Showcase your skills and project experience with a Brillica Services certificate. Add it to your resume and LinkedIn profile to highlight your achievements, strengthen your professional credibility, and stand out to potential employers.
- Worldwide RecognitionShowcase your course completion and practical skills with a certificate from Brillica Services to support your professional profile when applying for opportunities.
- Lifetime ValidityYour certificate remains valid for a lifetime, allowing you to highlight your learning achievement throughout your career.
- Project-Based AchievementEarn your certificate by completing course requirements, projects, and assessments, demonstrating your practical learning beyond classroom attendance.
Career outcomes
Our learners work at top companies
Our placement team prepares you for career opportunities across industries with expert guidance, interview preparation, and job-readiness support.
Performance Marketing ExecutivePPC ExecutiveGoogle Ads SpecialistMeta Ads SpecialistMedia BuyerPaid Media AnalystDigital Marketing ExecutiveFreelance Ads Consultant
Who should join
Built for students, marketers and business owners across India who want to run ads that bring results
- Graduates and final-year students who want a job in paid ads and performance marketing without relocating.
- Working professionals who want to upskill in Google Ads and Meta Ads alongside their job.
- Digital marketers who know the basics and want to specialise in paid media.
- Business owners and freelancers who want to generate their own leads or manage client ad accounts.
- Career switchers from sales, marketing or content who want a data-driven role.
Mentors
Learn from Industry Experts
Nitin BelaDigital Marketing ConsultantEXP 6+ yrs
Alumni
Recently placed Brillica learners
Monika RawatDigital Marketer
Placed at
VanshikaDigital Marketer
Placed at
Akshat JainDigital Marketer
Placed at
Monika RawatDigital Marketer
Placed at
Brillica Job-Readiness Program · included free
Skills open the door. Confidence gets you the job.
Alongside your regular course, every Brillica learner goes through our Job-Readiness Program and Personal Development Program (PDP). Resume, communication, GD, aptitude, interview skills and mock interviews, until you're ready to crack the interview.
15+PDP sessions per program
10Job-readiness modules
1:1Resume & mock interview reviews
₹0Extra cost
Resume building
One-on-one resume reviews with ATS-friendly templates for your target role.
Recruiter-ready resumeLinkedIn & portfolio
Optimised LinkedIn profile, GitHub, Behance or campaign portfolio from your course projects.
Profile that gets foundCommunication skills
Spoken English, email writing, presenting your projects and speaking with confidence.
Clear, confident speakingGroup discussion (GD)
Weekly GD rounds on tech, business and current topics with feedback on structure and clarity.
Clear the GD roundAptitude & reasoning
Quantitative, logical and verbal practice in the format used by campus and off-campus drives.
Pass screening testsFees & EMI
Invest in your career, pay monthly
Festive offer · up to 30% offProgram feeAsk for this month's priceAlready counselled? Pay online securely →
No-cost EMI0% interest
Free LMS + BrillicaNext app1 year
Placement supportIncluded
Interview PreparationMock interviews and career guidance
What's included
- Live classroom or online classes
- AI-infused curriculum & tools
- BrillicaNext LMS & app for 1 year
- Projects with mentor reviews
- Job-Readiness Program: resume, GD, mock interviews
- Placement drives & referrals
- Industry-recognised certificate
About the program
About Performance Marketing Online Course
Every business today, from startups and coaching institutes to real-estate firms, clinics and online stores, wants more leads and sales from the money it spends on ads. The people who can plan, track and optimise those ads are performance marketers, and they are among the most in-demand roles in digital marketing.
The Performance Marketing Online Course by Brillica Services is a 6-month, live online program: 3 months of training followed by a 3-month remote internship. You will learn Google Ads, Meta Ads, GA4, Google Tag Manager, conversion tracking, landing pages and AI tools from anywhere in India, and you will run real campaigns so you can show results in interviews.
What is Performance Marketing?
Performance marketing is paid digital advertising where every rupee is measured against a result, such as a click, a lead, a call, a WhatsApp enquiry or a sale. Instead of only building awareness, performance marketers track conversions, calculate cost per lead and return on ad spend (ROAS), and keep improving campaigns based on data. Google Ads and Meta Ads (Facebook and Instagram) are the two main platforms, supported by tracking tools like Google Analytics 4 and Google Tag Manager.
Performance Marketing Course Online: What You Will Learn
The course has 15 practical modules:
Foundations: funnels, offers, ad copywriting and key metrics like CPC, CPL, CPA, ROAS, CAC and LTV.
Landing pages and CRO: build pages that convert visitors into leads, and test what works.
Tracking: GA4, Google Tag Manager, Google Ads conversions, Meta Pixel, Conversions API, UTMs and WhatsApp/call tracking.
Google Ads: Search, Display, YouTube, Demand Gen, Shopping and Performance Max campaigns.
Meta Ads: Facebook and Instagram campaigns, lead forms, click-to-WhatsApp ads, retargeting, creative testing and scaling.
LinkedIn Ads for B2B lead generation.
AI for ads: AI tools for copy, creative ideas, campaign planning and report analysis.
Reporting: Looker Studio dashboards and client reports, plus budgeting, media planning and freelancing.
How the Live Online Classes Work
All classes are held live online with the trainer, so you can ask questions, share your screen and get doubts cleared in real time. You also get 1 year of free BrillicaNext LMS access for class recordings, notes and practice, so you can revise any lesson you miss. All you need is a laptop or desktop and a stable internet connection.
Google Ads and Meta Ads Online Training with Live Projects
You learn by doing. During the course you will complete 5 live projects: a lead-generation campaign for a local business, an e-commerce Shopping and Performance Max campaign, a click-to-WhatsApp Meta Ads campaign, a full GA4 and GTM tracking setup, and a performance report dashboard. These become your portfolio.
3-Month Remote Internship and Placement Assistance
After 3 months of training, you move into a 3-month remote internship where you work on real campaigns from home and learn how an ads team works day to day. Alongside, you get 100% placement assistance with 15 personality development and interview sessions, resume building, portfolio guidance and mock interviews for roles like Performance Marketing Executive, PPC Executive, Google Ads Specialist, Meta Ads Specialist and Media Buyer. You can also use these skills to freelance and manage ad accounts for clients.
Performance Marketing Online Course Fees and Duration
Detail | Information |
|---|---|
Duration | 6 months (3 months training + 3 months remote internship) |
Fees | ₹25,000 to ₹35,000 |
EMI | No-cost EMI available |
Mode | Live online classes |
LMS | 1 year free BrillicaNext LMS access |
Certificate | Course certificate + internship certificate |
Career support | 15 PDP & interview sessions, 100% placement assistance |
The exact fee depends on the batch and program option. Our counsellors can confirm the latest fee, offers and batch timings.
Performance Marketing vs Digital Marketing Course
A digital marketing course covers many channels: SEO, social media, content, email and ads. This performance marketing course goes deep into paid advertising, tracking and optimisation. Choose it if you want to specialise in Google Ads and Meta Ads. If you want an all-round foundation that also includes SEO, AEO and content, explore our AI Powered Digital Marketing Online Course.
Who Can Join?
Students after 12th, graduates and freshers
Working professionals who want to upskill alongside their job
Digital marketers who want to specialise in paid ads
Business owners who want to generate their own leads
Freelancers and career switchers from sales, marketing or content
No coding or prior ads experience is required.
Learn from an Experienced Trainer
The course is taught by Nitin Bela, a Digital Marketing Consultant with 6+ years of experience running live campaigns, so you learn the methods that work on real ad accounts.
Start Your Performance Marketing Career Online
Book a free counselling session or call 088821 40688 to join the next live batch of the Performance Marketing Online Course.
FAQs
Performance Marketing Online Course: FAQs
The Performance Marketing Online Course fee at Brillica Services ranges from ₹25,000 to ₹35,000 depending on the batch and program option. No-cost EMI is available, and our counsellors can confirm the latest fee and offers before you enroll.
The course is 6 months long: 3 months of live online training across 15 modules, followed by a 3-month remote internship where you work on real campaigns.
Classes are held live online with the trainer, so you can ask questions and get doubts cleared in real time. You also get 1 year of free BrillicaNext LMS access for recordings, notes, practice and revision.
Performance marketing is paid digital advertising where you pay for and measure results such as clicks, leads and sales. It mainly uses platforms like Google Ads and Meta Ads, with tracking tools like GA4 and Google Tag Manager.
You will learn Google Search, Display, YouTube, Shopping and Performance Max campaigns, Meta Ads for Facebook and Instagram, LinkedIn Ads, GA4, Google Tag Manager, conversion tracking, landing pages, Looker Studio reporting and AI tools for ads.
Yes. The course starts with performance marketing fundamentals, so students after 12th, graduates, working professionals and career switchers can join without prior ads experience. No coding is needed.
You need a laptop or desktop and a stable internet connection. The tools used in the course, such as Google Ads, Meta Ads Manager, GA4 and Google Tag Manager, are free to set up.
Yes. The 3-month internship is remote, so you work on real campaigns from home. You also get 100% placement assistance with 15 personality development and interview sessions, resume building and mock interviews.
Yes. You receive a Brillica Services course certificate and internship certificate, and you also get guidance to prepare for Google Ads and Meta certifications.
A digital marketing course covers SEO, social media, content, email and ads. A performance marketing course goes deeper into paid ads, tracking and campaign optimisation on Google and Meta, for learners who want to specialise in ads.
Start your Performance Marketing Online Course journey
Speak with our counsellor today to explore course fees and secure your admission with no-cost EMI.
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